The Story
Mr Mehul Shah started his career in Hong Kong back in 1996, which continued till 2000. He had taken a leap in following and working closely with renowned international brands that gave him an opportunity to explore, learn and get equipped with their unique designs and artistry standards. Mehul Shah wanted to initiate this level of standardised jewelry-making craftsmanship in India like never witnessed before. He decided to fly back to India and create a new milestone for jewellery expertise through his exquisite jewellery.
The Mehul Shah brand came to life in 2020. Mehul Shah, the name & face behind the brand, is passionate about the art of jewellery and its authentic craftsmanship. Combined with efficiency in knowledge and identifying intricate artistry in the field, he started his journey. Mehul Shah, with 27 years in the jewellery industry, has accumulated the learnings and experiences to venture on an entrepreneurial journey at the age of 50. His story is an inspiration to the people of the country. There is always time to excel in your field of expertise with the right determination, hard work and passion for art.
Timeless Craftsmanship
Passion and expertise leave no page unturned to create a masterpiece. The art of jewellery making is to turn each piece into an unedited form of style and innovative fluctuation of beautiful art that catches the attention of the jewellery world. Mehul Shah focuses on placing the brand among the most renowned quality jewellers at the top of international expertise on creativity and quality.
Core Purpose
“To make ROYALS who are an inspiration for others to live, follow & prosper”
The Process
Each piece by Mehul Shah narrates a story of the elegance of art with a hint of rooted Indian origin. The jewellery is the result of a thorough process, a journey among different cultures and multi-ethnic influences, through the world of art, between echoes of the modern and ancient projections. The brand aims to transfer the experiences, passion and perspectives into the jewels, characterising the brand’s eccentric collections with an exemplary mark of identity and uniqueness.
