Privacy Policy

This website with the URL of https://mehul-shah.com/ (“Website/Site”) is operated by Mehul Shah and associates (“We/Our/Us”). We value the trust you place in the website. That’s why we insist upon the highest standards for secure transactions and customer information privacy.

We collect your personal information in order to provide and continually improve our products and services.

Our privacy policy is subject to change at any time without notice. To make sure you are aware of any changes, please review this policy periodically.

All partner firms and any third party working with us, and who have access to personal information, will be expected to read and comply with this policy. No third party may access or process sensitive personal information held by us without first entering into a confidentiality agreement.

Personal information

The user acknowledges that he/she is disclosing User Information voluntarily. Prior to the completion of any registration process on Mehul Shah Jewellers’ website / mobile application, prior to availing of any Services offered on our application, if the user wishes not to disclose any User Information, he/she may refrain from doing so; however, if the user doesn’t provide information that is requested, it is possible that the registration process would be incomplete and/or user may not be able to avail our Services and purchase online.

Non-Personal Information

We may also collect information other than Personal Information from the user through the Website when the user visits and/or uses the Website. Such information may be stored in server logs. This Non-Personal Information would not assist us to identify users personally.

This Non-Personal Information may include:

a) User’s geographic location

b) Details of the user’s telecom service provider or internet service provider

c) The type of browser used (Internet Explorer, Firefox, Opera, Google Chrome, etc.)

d) The operating system of the user’s system/device and the Website user last visited before visiting the Website

e) The duration of the user’s stay on the Website is also stored in the session along with the date and time of the user’s access; Non-Personal Information is collected from various means such as through the use of cookies. We may store temporary or permanent ‘cookies’ on the user’s computer / any device. Users can erase or choose to block these cookies from their computer/device. Users can configure their computer’s browser to alert them when our analytics system attempts to send a cookie with an option to accept or refuse the cookie. If the user has turned cookies off, he/she may be prevented from using certain features of the Website.

Ads: We may use third-party service providers for advertisement and promotion across the internet and sometimes on the Website. We may collect Non-Personal Information about users’ visits to the Website and users’ interaction with our products on the Website. We request the users note that Personal Information and Non-Personal Information may be treated differently as per this Privacy Policy.

Usage of the information collected

a) We use the information we collect primarily to provide, maintain, protect, and improve our products and services.

b) We use the information collected through this website as described in this policy and we may use the information to:

1. Improve our services, site, and how we operate our business;
2. Understand and enhance website user experience, product, and services;

c) Personalize products and services and make recommendations;

1. Deliver products and services upon request;
2. Process, manage, complete, and account for transactions;
3. Provide customer support and respond to your requests, comments, and inquiries;

d) Create and manage the online account on the website;

e) Send related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;

1. Communicate about promotions, upcoming events, and news about products and services;
2. We may process personal information with or without consent where required by applicable law or regulations for the purposes of verification of identity or for prevention, detection, or investigation, including of cyber incidents, prosecution, and punishment and offenses;
3. Protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

Links to third-party websites

Links to third-party e-commerce websites, third-party advertisements, third-party websites, or any third-party electronic communication service may be provided on the Website which is operated by third parties and is not controlled by, or affiliated to, or associated with us unless expressly specified on the Website.

We are not responsible for any form of transmission, whatsoever, received by users from any third-party website. Accordingly, we do not make any representations concerning the privacy practices or policies of such third parties or terms of use of such third-party websites, nor do we control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music, sound, photographs, graphics, videos, messages or other materials available on such third party websites. The inclusion or exclusion does not imply any endorsement by us of the third-party websites, the website’s provider, or the information on the website. The information provided by the user to such third-party websites shall be governed in accordance with the privacy policies of such third-party websites and it is recommended that the user reviews the privacy policy of such third-party websites prior to using such websites.

Security and Retention

The security of users’ Personal Information is important to us. We strive to ensure the security of users’ Personal Information and to protect users’ Personal Information against unauthorized access or unauthorized alteration, disclosure, or destruction.

For this purpose, we adopt internal reviews of the data collection, storage, and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store users’ Personal Information. Each of our entities shall adopt reasonable security practices and procedures as mandated under applicable laws for the protection of user Information. Provided that user rights to claim damages shall be limited to the right to claim only statutory damages under the Information Technology Act, 2000 and the user hereby waives and releases all our entities from any claim of damages under contract or under tort.

If the user chooses a payment gateway to complete any transaction on Website, then the user’s credit/debit card data may be stored in compliance with industry standards / recommended data security standards for the security of financial information such as the Payment Card Industry Data Security Standard (PCI-DSS).

We may share the user’s Information with third parties under a confidentiality agreement which inter alia provides that such third parties not disclose the Information further unless such disclosure is for the Purpose. However, we are not responsible for any breach of security or for any actions of any third parties that receive the user’s Personal Information. We are not liable for any loss or injury caused to the user as a result of the user providing his/her Personal Information to a third party (including any third-party websites, even if links to such third-party websites are provided on the Website).

Notwithstanding anything contained in this Policy or elsewhere, we shall not be held responsible for any loss, damage, or misuse of users’ Personal Information, if such loss, damage, or misuse is attributable to a Force Majeure Event (as defined below).

A Force Majeure Event shall mean any event that is beyond the reasonable control of Mehul Shah Jewellers and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes, or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorized access to a computer, computer system or computer network, computer crashes, breach of security and encryption (provided beyond the reasonable control of Mehul Shah Jewellers), power or electricity failure or unavailability of adequate power or electricity.

While we will endeavor to take all reasonable and appropriate steps to keep secure any Personal Information that we hold about the user and prevent unauthorized access, the user acknowledges that the internet or computer networks are not fully secure and that we cannot provide any absolute assurance regarding the security of user’s Personal Information.

User agrees that all Personal Information shall be retained till such time is required for the Purpose or required under applicable law, whichever is later. Non-Personal Information will be retained indefinitely.

User discretion and opt-out

User agrees and acknowledges that he/she is providing his/her Information out of their free will. User has an option not to provide or permit us to collect his/her Personal Information or later on withdraw his/her consent with respect to such Personal Information so provided herein by sending an email to the grievance officer or such other electronic address of the respective Mehul Shah Jewellers entity as may be notified to the user. In such case, the user should neither visit any Website nor use any services provided by our entities nor shall contact any of our entities. Further, we may not deliver products to the user, upon the user’s order or we may deny the user access from using certain services offered on the Website.

Users can add or update their Personal Information on a regular basis. Kindly note that we would retain the user’s previous Personal Information in our records.

Use of Cookies

“Cookies” are strings of text that a website transmits to a user’s computer. Cookies enable a website to keep track of a user’s preferences and activities relating to that website. Our website creates a temporary cookie for each visit to facilitate the visit. These cookies automatically expire as soon as you leave our website. If you do not wish to receive these cookies, you may set your browser to reject the cookies, although doing so may affect your ability to perform certain transactions on our website.

The main purpose of using these cookies is to improve your experience. For example, our cookies allow you to log in without repeatedly typing the registered email address or registration number and password. We also use them to deliver information and fresh content specific to your interests. Cookies are widely used on most major sites. Cookies can also be used to track a user’s browsing or online purchasing habits and to target advertisements to specific users.

We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.